Weekly Performance Report

Fiber Sales

October 22 - October 28, 2026

MELLEKA MARKETING

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Performance Overview
All Platforms Combined | Oct 22-28, 2026
Total Spend
$5,873
All platforms
Total Impressions
281,861
Across all campaigns
Total Leads
298
Google + Meta + Reddit
Cost Per Lead
$19.71
$5,873.50 / 298 leads
Overall CTR
1.51%
Clicks / impressions
Platforms Active
4
Google, Google V2, Meta, Reddit
G
Google Ads Performance
Oct 22-28, 2026
Ad Spend
$206.72
Impressions
3,295
Conversions
14
Cost / Conv
$14.77
Phone Calls
12
Lead Forms
2
CampaignBudgetImpr.Interact.CallsConv. RateConv.Cost/ConvSpend
AIA | PMax #2$5.002,55613653.68%5$8.78$43.90
Phone Promo | PMax$5.0045037510.81%4$5.66$22.66
Phone Promo | Search | LEAD FORM$5.005911527.27%3$12.66$37.97
AIA | Search | LEAD FORM$5.501271497.14%1$35.62$35.62
Phone Promo | Search #2$10.0010313117.69%1$66.57$66.57
Total3,2952113514$14.77$206.72

Conversion Categories

Phone Call Leads12
Submit Lead Form2

Conversion Types

Calls From Ads12
Schedule a Consultation (Button Click)2
G2
Google V2 - Direct Checkout
Oct 22-28, 2026
Ad Spend
$204.53
Impressions
1,049
Conversions
2
Cost / Conv
$102.27
CampaignBudgetImpr.Interact.Conv. RateConv.Cost/ConvSpend
Direct Checkout | ABF | Search (None)$5.002441010%1$35.59$35.59
Direct Checkout | ABF | Search (Targeting)$5.0092812.5%1$32.63$32.63
Direct Checkout | ABF | Search (None) [Intake]$5.00212100%0-$32.52
Direct Checkout | ABF | Search (Observation)$5.00138110%0-$36.77
Direct Checkout | ABF | Search (Observation) [Intake]$5.00145100%0-$34.31
Direct Checkout | ABF | Search (Targeting) [Intake]$5.0021870%0-$32.71
Total1,049562$102.27$204.53

Conversion Breakdown

Add to Cart2
Begin Checkout0
M
Meta Ads: Fiber Sales (V1)
Oct 22-28, 2026
Ad Spend
$3,082.16
Impressions
65,340
Leads
177
Cost / Lead
$17.41
Ad CreativeStatusImpr.CTRSpend
5.d AIAActive18,1992.32%$695.86
3.1 AT&T Internet Air for Business - AIActive9,1722.24%$491.64
New Leads AdActive9,8145.54%$420.37
AIA 5Active7,6962.16%$343.54
5.e AIAActive5,0332.60%$239.32
AT&T Internet Air for Business - AIActive3,6012.17%$232.77
Image #3Active4,7713.69%$203.08
AIA 4Active2,5132.39%$154.77
Image #2Active1,7433.73%$105.89
Nationwide CoverageActive7022.42%$43.10
Image #1Active3044.61%$29.87
AIA 4.1Active3632.75%$25.59
Total (12 shown)63,911$2,985.80
M2
Meta Ads: Fiber Connect (V2)
Oct 22-28, 2026
Ad Spend
$2,229.28
Impressions
200,633
Leads
105
Cost / Lead
$21.23

Campaign-level breakdown unavailable for this reporting period due to a data source issue in the report. Overall results above are verified.

R
Reddit Ads: Awareness
Oct 22-28, 2026
Ad Spend
$150.81
Impressions
11,544
Clicks
135
CTR
1.17%
Ad GroupImpr.ClicksCTRCPCSpend
Network Providers - Keywords & Interest Groups6,890811.18%$1.11$90.00
Ground Fiber - Keywords & Interest Groups1,081161.48%$1.20$19.14
AIA - Keywords & Communities1,119121.07%$1.12$13.48
Network Providers - Keywords & Communities1,146121.05%$1.01$12.07
Ground Fiber - Keywords & Communities63081.27%$1.17$9.37
AIA - Keywords & Interest Groups67860.88%$1.13$6.75
Total11,5441351.17%$1.12$150.81
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Email Stats
Email Click Performance
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